The meaning of color

Have you ever think about the meaning of color in our life?

Psychologically, colors affect our feelings, influence our thinking and can inspire or suppress our decision making.

Each color has its own symbols, effects, positive and negative meanings.
For example, red draws attention like no other color and is strongly connected to warning and danger, and also considered appetizing. Green has many positive images like harmony, growth, luck and calm.

In Logos use color combination and negative space.

White color in logos:

the use of white in logos can be a little tricky to use as a stand-alone color. 

A white logo will always come with colored background or complement.